Abdulla Alhammadi, Snap Inc’s Regional Business Lead for the KSA market, explains the influence of the Saudi audience and the role of Snapchat in Saudi culture.
In a discussion with Campaign Middle East editor Justin Harper, he provides valuable insights and impressive statistics on the Saudi user base.
Click here to listen or click on the podcast below.
Credits:
Host and script: Justin Harper, editor, Campaign Middle East
Guest: Abdulla Alhammadi, Regional Business Lead – KSA, Snapchat
Production: Rupashree Ravi, Content Producer – Motivate Create
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