Microsoft Takes Advertisements Too Far: Adding Game Pass Ad in Settings App Leads to Excessive Over-Advertising

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Windows 11 seems to be increasingly pushing advertisements to users, with recent instances such as a full-screen pop-up to promote Edge installation and other Microsoft services. Subsequently, an advertisement appeared in the Start menu, and the latest move that has raised concerns is the inclusion of a Game Pass ad in the Settings app.

Expected in the upcoming July update for Windows 11, the Game Pass ad was spotted in the recent preview update for the OS, albeit temporarily due to a bug (details here). This ad has been noted in earlier test versions of Windows 11.

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